In its first work for The Art Institutes, David&Goliath unveils a white space concept that says, "there is opportunity everywhere" to aspiring designers, chefs and media pros. Of course, a blank canvas can also be terribly intimidating, but that part of the deal isn't revealed here. It's just white space as fun time. …
John St. Gives Us A Birthday Worth Studying
This is spot-on. Courtesy of Toronto-based agency John St. I shudder to think how many people are sitting in agencies right now doing serious case study videos exactly like this for awards shows and capabilities presentations. Even if the work shown is great, they can't easily top this. …
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You Have Been Consulted, And Here You Are Being Consulted Again
The excellent writer Paul Ford of Ftrain says, "The web is a customer service medium, not a publishing medium." Ford's declaration has the potential to help a lot of people get the web right. Ford is a writer, so he knows people in the book- and magazine-publishing industries. Some people in these industries--the ones who believe in the cultural primacy of writers and editors--Ford calls, the "Gutenbourgeois." They …
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Time Inc. Now Working From Meredith’s Playbook
When Randall Rothenberg's book, Where The Suckers Moon: An Advertising Story, became available from Knopf on October 25, 1994, I purchased the book and read every word. Because it's a great story about a great ad agency, told by a great journalist who had unprecedented access to the players. Since then, Rothenberg has gone on to work as senior director of intellectual capital at Booz Allen Hamilton and lead …
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Anywhere Great Coffee Is Needed
Seattle's Best Coffee, part of Starbucks Corporation, launched its first-ever integrated, multi-channel advertising campaign this week. Seattle-based Creature is the agency on the account. "While Seattle's Best Coffee has accomplished a lot over the past year through the brand reinvention, this is really the first significant effort to connect a mass audience to the mission that the brand has undertaken, and the …
More On Digital Disruption–You Can’t Learn This Stuff Fast Enough
According to The Wall Street Journal, ad and marketing agencies are under enormous pressure to reinvent themselves as the velocity of change has marketers questioning whether the ad business is equipped to deal with the new landscape. "We can no longer just acquire firms; it's just not good enough," says Bob Jeffrey, JWT's chief executive. It's not good enough, presumably, because acquisitions deepen the digital …
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Ford Borrows Some Surfer Cool In Hopes That You’ll Want An Adventure Vehicle
Ford agency-of-record, Team Detroit, tapped into a diverse talent pool that includes creative shop Mutt Industries and acclaimed surf-movie director, Chris Malloy, to create the new, 2011 campaign for Ford entitled, "Go. Do." "We always like collaborating with great minds and Mutt brought enormous energy and enthusiasm to this," said Toby Barlow, Chief Creative Officer of Team Detroit. "We hope we get a chance to …
Levi’s, The Official Denim Of Young Female Activists Everywhere
Shape What's To Come, sponsored by Levi's, is a new online community where young women share ideas and opinions and connect with peers on topics such as art, media, fashion, music and social change as well as discover and pursue their passions to help shape their futures. "There's a new spirit of action coming from twenty-something women. They're changing the world with nothing but raw talent, game-changing ideas …
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