If you think Groupon and Living Social is extreme couponing, turn the channel to TLC. I did last night and happened upon a new American sport. Take a look... …
Adweek Takes The Wolffian Way
Adweek has a new bespoke suit, a fresh shave and a great haircut. Its new editor, Michael Wolff, is feeling pretty good about it. According to The Wall Street Journal, Mr. Wolff said he wants the magazine "to be the editorial and economic anchor of a newsy website that appeals to the 'chattering classes and search-engine audience,' following the model of the political-news website and publication …
The AdPulp Interview: Steffan Postaer
Steffan Postaer is one of Chicago's best known ad men. After a storied career at Leo Burnett--where he helped create the legendary "Curiously Strong" print and outdoor campaign for Altoids--Postaer decorates his resume (and maybe his office) with the MPA Kelly Award for best print campaign in North America, Best of Show at the Addys, Obies and NY Festivals as well as two gold and silver Lions from Cannes. After …
Continue Reading about The AdPulp Interview: Steffan Postaer →
The Ad Game Is Changing, Here’s One Of Its Newest Players
“The best minds of my generation are thinking about how to make people click ads.” -Jeff Hammerbacher Brian Wong, 20, is a founder of Kiip, an in-game advertising concern that provides "real rewards for virtual achievements." Here he is introducing his company on Bloomberg West: In this segment, Wong talks about a "moments-based model." He says while gaming, "there are these moments of achievement, …
Continue Reading about The Ad Game Is Changing, Here’s One Of Its Newest Players →
The Modern World Suffers From Ad Fatigue–Better Ads Aren’t Going To Change That Score
BusinessWeek is poking around to see if it can help burst the new tech bubble. "My fear is that Silicon Valley has become more like Hollywood," says Glenn Kelman, chief executive officer of online real estate brokerage Redfin, who has been a software executive for 20 years. "An entertainment-oriented, hit-driven business that doesn't fundamentally increase American competitiveness." The magazine also talked to …
Truth In Advertising?
I didn't realize knowing how to play Lottery games was a barrier to trial. But this new "Find Your Way To Play" campaign from Cole & Weber United for Washington Lottery says it is. Here's a TV spot too. This campaign looks innocent enough, but does Washington Lottery really want to say that you don't need to be very smart to gamble away your earnings? I guess so. …
What Do You Do For A Living? I Elevate Granular Brand Moments
Jeff Rosenblum, founding partner of Questus, believes we need to shift our focus from an advertising mindset to a marketing mindset in order to drive the industry forward. Writing on AdAge's Small Agency Diary, he outlines some actionable recommendations. I like this one: To counteract the diminishing role of advertising, we should think more like "marketers" than "advertisers" and look at all touch points to …
Continue Reading about What Do You Do For A Living? I Elevate Granular Brand Moments →
Need Financial Advise? Go To A Pro
Arnold Worldwide’s Washington, DC office is launching the first-ever campaign for the Certified Financial Planner Board of Standards. The integrated campaign, called Let’s Make a Plan, aims to educate people about the importance of financial planning and the significance of the CFP designation when choosing a financial professional. There are currently 62,400 Certified Financial Planners in the U.S. …
