In this new episode of Ad Chatter, co-hosts Dan Goldgeier and David Burn chat with special guest, Maggie Windsor Gross, head of strategy at Deloitte Digital. Maggie is an industry leader who is busy making a direct connection between brand investments and bottom-line revenue. If metrics, ROI, and measuring the overall impact of brand marketing are important to you, this is the episode of Ad Chatter to …
Mekanism’s Unique Blend of “Soul + Science” Helps It Win New Business
How does an agency win so much new business, its hair catches on fire? For decades, the answer has been to win a truckload of trophies at One Show and Cannes. But that answer has worn thin. Today, savvy clients are looking for the creative firepower that's capable of gathering a crowd and a team of data scientists to help explain and improve the ongoing investment. Mekanism and its new performance offering dubbed …
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Dear Highly Acclaimed Copywriter, Bre Fern Is Going To Outwork You
ShoutLA conducted an interview with Bre Fernandez, senior copywriter at BBDO NY and co-founder of BreakingAD—an Instagram account that helps introduce creative people to the ad agency business. During the interview, she opens up about her childhood and how it shaped who she is today: Can you open up a bit about your work and career? I’m a political refugee. My parents and I fled Cuba’s tyrannical chokehold …
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Phyllis Robinson, Ad Legend
Phyllis Kenner Robinson was born in New York City on Oct. 22, 1921. At age seven she declared her desire to become a poet. A few years later, she updated her ambitions. Unlike her peers, she knew she wanted to write advertisements from an early age. "I can remember that as a kid I was influenced just by the vitality of some of the retail store advertising that was going on," she said. When other little girls in …
A Nice Surprise from Travelocity
When you book a vacation spot that you've never visited before, the anticipation of good things to come can quickly turn to anxieties realized upon arrival. In this new commercial, Travelocity doesn't hide from this built-in stress in the vacation booking process—instead, they deftly use it as a selling point. https://youtu.be/ItS8X0SjT4s The core of the 'Seize Your Someday' idea tracks back to the product …
The Ad Business Has A Problem with Boys Clubs, a.k.a. Creep Rings
The ad business is a Boys Club of the highest order. Zoe Scaman, a strategist, recently reaffirmed this fact and set the Interwebs on fire with her front-line reporting of the abuse she endured while working in agencies not her own. Her narrative is both raw and ugly as can be. Painful though it is, I encourage you to click over and read it. I tell you these stories not to be sensationalist and not to seek out …
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Deloitte Digital Wants to Make ‘Brand’ A C-Suite Priority
How do brand managers convince their peers inside the company that the company they work for competes on brand? How do these same brand managers move the discussion away from brand identity to brand experience and prove that better brand experiences lead to more sales, greater customer satisfaction, and increased valuations? Maggie Windsor Gross, head of strategy, studios at Deloitte Digital, has thought a lot …
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Ad Chatter, Season 2, Episode 7: Apple, Motel 6, Rory Sutherland, Cannes, and Cryptocurrency
Ad Chatter, now in its second season, has "gone global" with the addition of London-based strategist Toby Donaldson in the recording booth. Toby adds a lot of value to the mix. He started writing articles for Adpulp last year and the site is stronger for his contributions. In this 40-minute episode Toby, Dan Goldgeier, and I explore Apple's new privacy pitch, new work from Motel 6, Rory Sutherland's latest call to …
