Advertising News and Know-How
The PR industry takes a crap in my inbox daily, so it is hard for me to express just how refreshing it is to receive a pitch by mail. Especially when it's a custom appeal, made just for me. Like the box that arrived yesterday on my front porch... Have you ever read my Twitter bio? Hilary Martin has. Hence, she knows what I'm interested in. Hence, her ability to reach me via special delivery. Martin's client, …
Continue Reading about When Face Paint Won’t Do, Drink From Your Favorite Tumbler →
Here in Washington State in November, we'll be voting on Initiative 502, which is designed to legalize, regulate and tax marijuana. Obviously, it's a controversial issue, although it has a lot of support. One of the pro-502 spots airing heavily on TV is this one. Note the jarring first line of the spot: "I don't like it personally, but..." Right from the start, we're supposed to feel sympathy with this …
You are tired. Very tired. It's okay, you're not alone. The constant hum of someone else's digital success grows tiresome, as does the view (from behind the rope) of the money geysers of Silicon Valley, Alley, Prairie and Forest, etc. That's why men and women or reason--sometimes found toiling away in editorial offices--come up with new terms like YAP. Yet Another Platform. And that's why they write things …
Continue Reading about Will Digital Fatigue Keep You From Investing In YAP? →
Leave it to a musician to show us the infinite possibilities in form, and in marketing. You may have heard, Beck is releasing his new album as sheet music only. That's correct, there will be no disc and no downloadable tracks. And Beck's label for this project isn't a label at all, it's San Francisco publisher, McSweeney's. According to McSweeney's, "Beck’s latest album comes in an almost-forgotten form—20 …
Continue Reading about Two Turntables And A Microphone Not Necessary →
Just last week, we looked at Google's elaborate courtship of advertisers. Now, it's Facebook's turn to woo. According to The Wall Street Journal, New York-based Carolyn Everson, 40, is Facebook's "liaison" with Madison Avenue, and she's busy providing big brands the kind of data they need to justify their ad buys on the social platform of choice. Ms. Everson is sending measurement wonks across the …
Continue Reading about Provided He Could Advertise On Facebook, What Would Wanamaker Do? →
It's the best of times (and the worst of times) to be working in communications. Opportunities abound and empires are being built (and taken down) in a scant few years. On the other hand, despite revolutionary new communications platforms, there's so much noise that hardly anything gets through and nothing is gained. Author and speaker, Julien Smith, argues, "the reality of the new world is that if you …
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Why Do You, Or Don't You, Share AdPulp's Content In Your Social Graph? …
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The changes in today's advertising landscape are dramatic. That's why we must diligently create new words and new frames for our words, because old words and old frames are inadequate vessels for bold new frontiers like "Native Advertising." What the hell is Native Advertising? Is it David Kennedy's work for American Indian College Fund? No, I don't think it is. Dan Greenberg, CEO of Sharethrough, …
Continue Reading about “Native Advertising” Is Advertising That Fits The Media Vessel Better? #IDK →
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