from Ad Age: In its latest bid to attract teenage males, Gillette Co.'s Tag body spray is offering them a date with a 33-year-old married woman -- MTV reality star Carmen Electra -- with bidding so far topping out at $17,200 on eBay. Males ages 15 to 20 are eligible for the date with Ms. Electra, born Tara Leigh Patrick near Cincinnati. Winner of the auction receives an all-expense-paid trip to Los Angeles to have …
For Nike, Sears Just Doesn’t Do It
This article in the New York Times reports that Nike has decided to stop selling its shoes and clothing at Sears. The speculation is that Nike is afraid of having its brand end up at whatever types of low-end stores emerge from the Sears/Kmart merger. I actually think this is a great move by Nike. They're protecting their brand. Many brands have been hurt by the get-our-stuff-into-big-box-retailers-at-all-costs …
Everything Is Connected And Everything Matters
The Huckabees corporation is dedicated to bringing value to communities across the country and the world. While our low retail prices are one way that we accomplish this goal, it is our commitment to our shared values as Americans that is the guiding principle we rely on to guarantee success. Okay, I know I'm a little slow, but I finally watched I Heart Huckabees last night, thanks to our trusty Netflix account. …
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Wearing Your Facuets On Your Sleeve
from USA Today: Delta Faucet announced recently that it would spend 60% more on advertising this year than last. Delta's media blitz is designed to alert consumers to nearly a dozen products it will debut next week at the National Kitchen & Bath Association trade show in Las Vegas. At the show, Delta will try to entertain and entice plumbing and building professionals at a haute couture-style fashion show with …
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And The Winner Is…
Last month Adweek held an online poll where you could rate certain agencies in certain categories. I can't find an online link to the full report, but I've seen it in print. Here are some of the top category vote getters: Most Competitive: Crispin Porter & Bogusky Most Complacent: Grey Most Overrated: Deutsch Most Underrated: GSD&M Most Like a Playground: Crispin Most Like a Sweatshop: Grey (ironically, Crispin came …
Characters Developing Characters
All sorts of interesting characters are writing books these days. As previously reported here, Dr. Angus has a diet book out. Now soap stars are getting in on the act. from New York Times: A little more than a year ago, Marcie Walsh decided to write a mystery novel. It was a big step, considering that she was a college student and part-time receptionist. Also, she had picked up a rare disease after being thrown into …
Why Blogs Are Like Power Tools
Ego is the biggest reason that corporate blogging may be an oxymoron. Working for the man often means subsuming your ego to that of the organization, and blogging makes that difficult. It's one reason that there have been high profile firings of corporate bloggers at places like Google. It's hard to have two voices (the writer's and the shareholders') competing and often conflicting." -Seth Godin While the …
Of Oil And Opossums
from Adweek: Luckie & Co. is launching a new television campaign for Express Oil Change and Service Centers next week that will introduce Otis, an opossum, as the company's spokescharacter, the shop said. Not Otis "In a category where we are outnumbered and outspent, our goal was to find a way to break through the clutter and the obvious choice was with an opossum," said Brad White, the independent Birmingham, Ala., …
