Selling To The Over-50 Crowd

Today’s LA Times has a great story on the continuing preoccupation with marketing to 18-to-49 year olds.
The article suggests that today’s 50+ consumers aren’t the fuddy-duddy, set-in-their-ways people their parents were; rather they’re people with money to spend and a desire to try new brands and new experiences.
Since few people in advertising (or anyone who writes the ads on a day-to-day basis), media or marketing is over 50, obviously the ad industry ignores that audience. Out of sight, out of mind.
I wrote about this before. Perhaps there’s a place for all the supposed “over the hill” ad people–by marketing to people their own age. Who could do it better?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.