Advertising News and Know-How
By David Burn
Business Week's The Tech Beat blog reports that professional podcasting services are starting to sprout. One of my favorite geek news sites, TheInquirer.net, has hired a company called Podcast Voices to do its broadcasts. Basically, Podcast Voices' professional readers will read the podcast and make it sound no less professional than BBC's podcast. Independent, amateur podcasters are starting to contract for such …
Continue Reading about Service Providers Rush To Aid Podcasters →
By David Burn
Bangor News: Using a photograph of a twentysomething Lycra-clad man climbing the rock face of a mountain to sell a Maine vacation is just wrong, Bob Hastings believes. Hastings, 57, the CEO of the Rockland-Thomaston Area Chamber of Commerce, has nothing against men in Lycra, or courting them to come and visit Maine. It's just that there's other people, with bigger wallets - and maybe bigger waistlines - and more time …
Continue Reading about Take Your Lycra-Clad Buttocks To Vermont →
By David Burn
The Independent: Unilever disclosed yesterday that its global expenditure on traditional television advertisements had dropped by one-fifth over the past three years and was set to plummet further. Alan Rutherford, the vice-president of global media at Unilever, one of the world's largest advertisers, said the value of television advertising was dropping in the face of audience fragmentation and the proliferation of …
Continue Reading about Unilever Weans Itself From The Tube →
By David Burn
Julia Set points to this "Pop" vs. "Soda" academic study. Using the World Wide Web to gather and process data from across English-speaking North America, Alan McConchie plotted the regional variations in the use of the terms "Pop" and "Soda" to describe carbonated soft drinks. One of the more interesting discoveries (for me at least) is the fact that so many people in the South say "Coke" when they mean soda. I …
By David Burn
The Scotsman: Burger King, is withdrawing its ice-cream cones after the lid of the dessert offended a Muslim. The man claimed the design resembled the Arabic inscription for Allah, and branded it sacrilegious, threatening a "jihad". The chain is being forced to spend thousands of pounds redesigning the lid with backing from The Muslim Council of Britain. It apologised and said: "The design simply represents a …
Continue Reading about Man Declares Jihad Against Burger King →
By David Burn
I haven’t been this interested in a television ad since Robert Conrad was daring us to knock a battery off his shoulder. Danny Miller is stoked about his nephews' new commercial for Quaker Oats, which is certainly understandable. After all, it was directed by Errol Morris. And the spot serves as the television debut for The Blisters, Sam and Spencer Tweedy's band. Jeff Tweedy of Wilco is their dad. so these kids …
Continue Reading about America, Please Welcome The Blisters →
By David Burn
Softpedia: Supermodel Kate Moss apologized to her bosses for using drugs and promised to enter rehab, after a British tabloid ran photos of her doing lines of cocaine in a London recording studio. Moss, 31, who was photographed by Daily Mirror journalists snorting a line of the class A drug on the back of a CD cover in the studio where Babyshambles were recording their album, apologized to high street fashion house …
Continue Reading about H&M Wants Kate “Healthy, Wholesome And Sound” →
By David Burn
Wired: Apple is ordering several online iPod accessory vendors to stop using the word "iPod" in their names or URLs. "Although on the surface it looks like Apple is being overly heavy-handed with this approach, protection of its brand is important," Steve Hawkins, managing director of A M Micro, said. "Authorized Apple resellers, for example, have very clear guidelines to follow regarding the use of trademarks. It …
Continue Reading about Preferred Vendor Or Accessory To A Crime? →
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