Advertising News and Know-How
By David Burn
International Herald Tribune: Amsterdam is emerging as a plucky player in the global advertising market. Amsterdam-based agencies, particularly small "hot shops" like 180 are snatching multinational clients away from sprawling agency groups based in London or New York. "We've created a sort of mini-UN here," Guy Hayward says of 180, which is based in the house along the Herengracht canal. "We have people from all …
Continue Reading about Clients High On Amersterdam Agencies →
By David Burn
Steve Hall of Adrants wrote last week about Chrysler's half-hearted entry into the bloatoshpere. Half-hearted because one must present MSM credentials to "qualify" to read Chrysler's press releases. I mean, how late 20th century can you get? Detroit News: The blogosphere can be a jungle, as Chrysler is finding out. The U.S. division of DaimlerChrysler AG recently launched a Weblog called thefirehouse.biz designed to …
Continue Reading about Chrysler’s Firehouse “Blog” For “Serious Journalists” Only →
By David Burn
The New York Times: Chalk up another success for McClatchy, one of the best-kept secrets in the newspaper industry. The chain, with 12 dailies, including The Star Tribune in Minneapolis, The News & Observer in Raleigh, N.C., The Island Packet in Hilton head Island and The Sacramento Bee, has one of the lowest profiles in the business but one of the strongest track records, both for award-winning journalism and a …
By David Burn
Butler Shine's Influx Insights features a write up on Paragraph, a new work space for writers. Their interest is centered around the idea of cultural hubs and how brands might benefit from the creation of such places. In the case of Paragraph, it's not a brand, but an entrepreneurial team of writers behind the launch of this for profit collaborative workspace. Memberships go for $132 a month. Less, if you pay in a …
By David Burn
The Wieden + Kennedy creative team who gave birth to inspirational advertising for Nike's womens line in the mid-1990s are back. Janet Champ and Charlotte Moore have written a book and they have a brand new blog in support of said book. Ripe: The Truth About Getting Older and The Beauty of Getting On With Your LIfe picks up where the two left off, on womens' health and self-image issues, issues related to aging and …
Continue Reading about The Triumphant Return Of Champ And Moore →
Ok, I watched the President's speech last night. Did anybody else cringe when he said this: Many families were separated during the evacuation, and we are working to help you reunite. Please call 1-877-568-3317, that’s 1-877-568-3317, and we will work to bring your family back together, and pay for your travel to reach them. You know you've got a bad speechwriter when he inserts bad radio commercial cliches in there. …
Continue Reading about Act Now And Receive A Free MRE. Operators Are Standing By! →
By David Burn
"A savory sherry cream sauce, fresh mushroom and parmesan with egg noodles." -Noodles Dooce: Tonight Jon indulged me and instead of having to throw yet another frozen Costco dinner into the oven we drove to Noodles and Co. to secure an edible meal. When people ask me if I cook I say, yes, I do, but someone else does all the prep work for me. I wanted to order something Leta might eat so I wouldn’t have to go through …
By David Burn
Adweek: Creature in Seattle is Burgerville-izing Shakespeare for the Vancouver, Wash.-based restaurant chain. This past weekend and next, the independent agency is producing "Shakes in the Park," an outdoor theater series in Portland, Ore., in which Burgerville's signature huckleberry milkshake will serve as protagonist (and complimentary snack) in 20-minute adaptations of As You Like It and other classics. "It's the …
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