Adpulp

Advertising News and Know-How, Since 2004

Advertising News and Know-How, Since 2004

Learn from the Legends

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Spoiled Teens Deploy Arsenal Of Brand-Specific Nags

Cincinnati Enquirer: American teenagers spend more than $150 billion a year - more than the gross domestic product of Finland, Ireland or Chile. These eager young consumers are the darlings of marketers, who pump more than $15 billion into getting them to buy everything from Louis Vuitton purses - de riguer for back-to-school this fall - to BlackBerry personal digital assistants. But their freewheeling spending is …

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Run Your Best Elevator Version Up The Flagpole

For years, big brands have shunned unsolicited ideas due to the legal issues associated with their implementation. It seems the times they are a changin'. Two Fortune 100 companies (in beverages and health & beauty respectively) want to meet people with superb ideas in early October to help bring your ideas to life. PSFK has been asked to help find 25 clever persons to attend a round of 'speed-investing' in early …

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directNIC Weathers Storm

Inc.: They worked around the clock or slept on the floor, ate a stash of food, and watched the streets break out into chaos below. But resilient Web hosting firm directNIC.com, a New Orleans branch of Intercosmos Media Group, kept much of Louisiana online at the height of Hurricane Katrina and through its aftermath. Holed up on the 10th floor of a downtown office tower, directNIC, which hosts some 800,000 Web sites …

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There’s Money In Them Shoes

Pro Blogger has an interview with The Manolo. In said interview said shoe blogger talks about revenue garnered from the site, use of the third person and other oddities. The ProBlogger - What are the main ways that the Manolo makes income from the Shoe Blog? The Manolo - In the order of importance, the affiliate sales of the shoes and the fashion, the contextual ads like the google and the chitka, the blogads, then …

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Cuvee du Cent Cinquantenaire Please

Lewis Lazare: Most advertising goes out of its way to ignore any and all troubling aspects of a product, so it's a treat to come across an ad that plays up the negative and boldly tries to turn it into a positive. That's real chutzpah for you. A new print execution from the Walrus Agency in New York City tries to make light of the fact the product it is promoting, a Grand Marnier liqueur called Cuvee du Cent …

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We’re Looking For a Few Goo…Uh, Warm Bodies

Back in 2002, as we were preparing to go to war in Iraq, I showed my book at an agency who had a branch of the military as one of its accounts. I asked the CD point blank, "So how is impending war affecting the account? I mean, it'll get harder to meet recruitment goals with this current ad campaign." He replied "It's not really changing anything, but it is getting harder to get on the bases--security is a lot …

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