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Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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Providing Warm Bodies For “The Most Insecure Business In Existence”

Fast Company interviewed Dany Lennon, president, of the Creative Register Inc. for their October issue. Lennon is a high profile recruiter who has recently placed Paul Silburn, executive creative director, Fallon North America; Dan Morales, creative director, TAXI NY; and Kevin Roddy, executive creative director, BBH. Creatives managing creatives sounds like a nightmare. What kind of leaders are best at managing …

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First Cities Now Nations

Info World: Taiwanese government officials said on Monday they plan to make Taiwan the world's largest testing ground for WiMax, and inked a pact with Intel to work together on the wireless broadband technology. WiMax, also known as 802.16, is intended to provide users with wireless, high speed Internet access at far greater distances than the current mainstream wireless technology, Wi-Fi. Taiwan hopes to become a …

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Gemmell Pulls A Jarvis

Dean Gemmell is having trouble with his Brother printer. Brother isn't helping matters. Surprise, surprise. No matter what we tried, this printer spat out pages only when the spirit moved it. Despite our best efforts, made in a spirit of cooperation with the HL-1440, this cantankerous little bastard would not cede control. Yo Brother, ever heard Jeff Jarvis and his issues with Dell? Okay, that was rhetorical. …

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Bacardi Is For Members Only

USA Today: The 1980s are back, and they've landed smack dab in the middle of a Bacardi Rum ad. As moviemakers rush to revisit the days of oversized hair and shoulder pads with remakes of 1980s TV hits, the spirits marketer spoofs the era in TV ads. Why wait until next year for Universal Pictures' Miami Vice revival when you can enjoy a parody of Crockett- and Tubbs-like characters in Bacardi's ads now. In the ads, …

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Chase Cases Chicago

Lewis Lazare: Hello! We'll be hearing the aforementioned sweet and simple greeting a lot in various contexts over the next two weeks as financial services giant JPMorgan Chase & Co. launches a "Hello"-themed ad campaign to herald the formal rebranding of some 330 Bank One outlets in the Chicago area -- as well as many hundreds more throughout Illinois and northwest Indiana -- with the Chase name. New York-based …

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I’ll Have A Foot-Long Turkey With Extra Guilt

Watching football today, I saw an odd spot for Subway. We see B&W images of hurricane victims and a solemn voice-over saying how Subway will donate an upcoming day's profits to hurricane victims. You can see a :15 version of the spot at Subway's web site where it says "Hurricane Relief Efforts." It's all perfectly tasteful until the last line of the spot comes. The VO says: "Because it's tough to pick up the pieces …

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Jobs’ Mad Skills Dazzle Horn Blower

Presentation Zen: Even legendary jazz artist and master performer, Wynton Marsalis, couldn't help but be impressed by Jobs' presentation skills. Just seconds before Marsalis raised his trumpet to play, he paused and said (without a direct mic)..."That was a great presentation." The audience laughed at what was clearly a spontaneous gesture. Marsalis and his band were the "encore" to Steve Jobs' special presentation …

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Blogging Directly

Bob Cargill, a Sudbury, Mass-based creative director, copywriter and communications strategist is stoked about the launch of two new blogs directly in his realm of expertisedirect marketing. It was inevitable that both DIRECT and DM News would eventually establish a presence in the blogosphere, but whats the chance of two of my favorite trade publications launching their own respective blogs just days apart? As a …

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