Deconstructing Red Cell

According to New York Post, WPP Group is unraveling Red Cell, the mixed bag of agencies it tried to knit together in 2001 into a worldwide network.
The move comes on the heels of Coca-Cola’s decision to shift creative duties on its North American ad account for its namesake brand from WPP’s Berlin Cameron/Red Cell to independent Wieden + Kennedy without a review.
Red Cell did not live up to expectations, writes the Post, becoming instead WPP’s repository for some 65 agencies that didn’t fit elsewhere – or with each other, having no culture nor vision in common.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.