Deconstructing Red Cell

According to New York Post, WPP Group is unraveling Red Cell, the mixed bag of agencies it tried to knit together in 2001 into a worldwide network.
The move comes on the heels of Coca-Cola’s decision to shift creative duties on its North American ad account for its namesake brand from WPP’s Berlin Cameron/Red Cell to independent Wieden + Kennedy without a review.
Red Cell did not live up to expectations, writes the Post, becoming instead WPP’s repository for some 65 agencies that didn’t fit elsewhere – or with each other, having no culture nor vision in common.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.