Advertising News and Know-How
By David Burn
The Gainesville Sun: This past summer, Anheuser-Busch unveiled a game it calls Bud Pong. The company, which makes Budweiser, is promoting Bud Pong tournaments and providing Bud Pong tables, balls and glasses to distributors in 47 markets, including college towns like Oswego, N.Y., and Clemson, S.C. Bud Pong may soon expand into more markets, said Francine Katz, a spokeswoman for Anheuser-Busch. "It's catching on …
Continue Reading about Bud Tries To “Private Label” Beer Pong →
By David Burn
Brand strategist, Marc Babej, speaking with Tom Asacker last week: Conventional branding wisdom assumes that “emotional” and “rational” are somehow mutually exclusive, or opposed. That’s a false dichotomy. In reality, the two are very much intertwined. Save for a few image-driven categories, an emotional connection is the result of delivering against a tangible – call it “rational” benefit. By any standard, mileage …
By David Burn
Ad Age editor, Scott Donaton, wants more industry leaders like Carat Americas CEO David Verklin. I can't really say why. Maybe so he can have more interesting luncheons. Maybe he likes throwing a little cheerleader in with his journalistic critique. Maybe he's genuinely moved by the guy. You tell me. …
By David Burn
Adweek: Nearly six weeks after evacuating New Orleans to escape Hurricane Katrina, the Trumpet advertising agency returned to its headquarters at 839 St. Charles Monday with job openings and additional work, the agency said. Trumpet founder Robbie Vitrano and other members of the staff have been working in space donated by Blattner Brunner/SRC in Atlanta. The host agency's co-managing director Frank Compton cleared …
By David Burn
Beans: The Musical Fruit from Liggett Stashower in Cleveland is ostensibly a chili party invite, but it's meant to double as a viral. Farts are fun. To a point. …
By David Burn
By David Burn
I love first hand accounts like this. So without further ado, the real story from True at Beyond Madison Avenue. When Target Audiences Attack The other day I was driving on the highway to Chicago. I was behind a Red Bull Energy Drink promotional car, which is basically a modified compact car with a giant Red Bull can on top. Then, a rusty pickup with two teen boys in the front seat comes barreling through the left …
Continue Reading about Red Bull Drinkers Have Little Use For Advertising →
By David Burn
According to New York Post, WPP Group is unraveling Red Cell, the mixed bag of agencies it tried to knit together in 2001 into a worldwide network. The move comes on the heels of Coca-Cola's decision to shift creative duties on its North American ad account for its namesake brand from WPP's Berlin Cameron/Red Cell to independent Wieden + Kennedy without a review. Red Cell did not live up to expectations, writes the …
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