Advertising News and Know-How
By David Burn
Business Week: Media strategists used to rank just above accountants as the kind of people advertisers wanted to meet in the industry. In recent years, however, disdain has been replaced with adulation as the attention spans of consumers have shrunk. With the Internet, ad-skipping digital video recorders (DVRs), video cell phones, and portable music and video players all vying for their attention, consumers are …
Continue Reading about New Stars Are Made As Media Planning Takes Center Stage →
By David Burn
I challenge you to show us a nicer deck in all of advertising. Thanks to W+K brand planner, Sudeep Gohil, for sharing his images, and to Steve Hall for uncovering them. …
By David Burn
According to Brandweek, Saab USA, the GM division, will amp up its “Born From Jets” campaign in December, after a dealer council meeting to study first-month results of the campaign. Sadvertising isn't buying it, though. Now, SAAB is owned by GM and uses GM and Subaru technology - good, but off-the-shelf. The "Born from jets" is supposed to awaken us to SAAB's heritage - but where's the Jet-like technology? Where is …
Continue Reading about “Born From Jets” Comes In For Refueling →
This month's issue of Colors Magazine is a really good one. With the help of Reporters Without Borders, they tell stories of journalists all across the world and their fight for free speech. One thing they do in the issue is rank each country by how "journalist-friendly" they are. And then, one per page, they focus on an individual country. As a graphic element, they highlighted that page's country from a map, along …
Continue Reading about They Shoot Journalists In Savannah, Don’t They? →
By David Burn
The New York Times: You could argue that reading a newspaper online is much like reading one offline, but one thing is unmistakably missing from the Web: when you log on, an advertising circular does not fall into your lap. Until now, that is. Gannett, one of the nation's biggest newspaper publishers, said it would introduce a new service on its newspaper Web sites next month that displays banner ads that readers can …
By David Burn
The New York Times: Larry Page and Sergey Brin seem an unlikely pair to lead an advertising revolution. As Stanford graduate students sketching out the idea that became Google, the two software engineers sniffed in an academic paper that "advertising-funded search engines will inherently be biased toward the advertisers and away from the needs of consumers." They softened that line a bit by the time they got around …
Continue Reading about Creative Can’t Compete With Google’s “Fortune Cookies” →
By David Burn
Orange Yeti asks some tough, and oh so pertinent, questions. Why do clients love to pretend they can write? Time and time again we stress the importance of good copy. And almost always we get an, "I can handle that," or a "No problem!" There is a problem though. Most people have poor writing skills. Writing is hard. Communication is difficult. Why is it so often sloughed off as a trvial task that anyone can do …
By David Burn
B of A is running a truly unique (if not brilliant) promotion, which benefits customers as much as it will benefit the bank. Every time you buy something with a Bank of America Visa® debit card, we'll round up your purchase to the nearest dollar amount and transfer the difference from your checking to your savings account free of charge. Every bag of groceries, every coffee and every tank of gas adds up to more …
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