nola.com: Lamar Advertising Co. sustained $14 million in hurricane damage to its billboards in Louisiana and Mississippi, according to the company. But the company's chief financial officer said new designs will cut future storm repair costs. CFO Keith Istre said the storms would allow the company "to replace existing inventory with wind-resistant structures that are much more durable and have a much higher …
For Some The World Is Flat
Marketing guru Adam Hanft, founder and CEO of Hanft Unlimited queries Richard Florida in a Fast Company web exclusive. Hanft: Does the importance of the Creative Class in driving innovation fly in face of the notion that technology makes geography insignificant? Are we becoming a world where free-agents work entrepreneurially, as "nowhereians" with a global soul, in Pico Iyer's term -- or a world where geography …
Theif Gives Spyware Even Worse Name
Wired: In the first U.S. prosecution of its kind, FBI agents arrested a 20-year-old Los Angeles man Thursday on charges that he cracked some 400,000 Windows machines and covertly installed pop-up-generating adware on them, in a scheme that allegedly brought in $60,000 in ill-gotten profits. Jeanson Ancheta faces a 17-count federal indictment charging him with two counts of conspiracy and various forms of computer …
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NASCAR Dad Meet Yoga Mama
Yahoo News: Julia King, 38, is part of an emerging class of women whom marketers call Yoga Mamas. These middle- and upper-income mothers are more style- and brand-conscious than their parents. No matter their income, they spend like lottery winners on their babies and toddlers. In the process, they're revolutionizing the baby-products market and forcing manufacturers and retailers of all sizes to adjust. From the …
Actually, Winning Is Everything
Lewis Lazare contemplates the tagline's place in motivational psychology. For Two by Four/Chicago, the timing couldn't have been more perfect. The local shop was named ad agency of record for the Chicago White Sox a year ago, just in time to put in place an ad campaign for a season that would prove an unexpectedly historic one for the South Side baseball team. For last season, Two by Four created the ad campaign …
Knock The Hustle: Simply The Best Ad Book I’ve Read In A Long Time
I’ll readily admit that I’ve been waiting for my copy of Hadji Williams’ new book Knock The Hustle: How to Save Your Job and Your Life from Corporate America for 3 months now, since I first heard about it and saw the excerpts on his website. And now that it’s here and I’ve read it, I can honestly say that this is the most provocative, eye-opening look at the advertising industry that I’ve ever read. Sorry, Luke …
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Rankings Are Rank At Reed
Colin Diver, President of Reed College in Portland, OR has no need, nor love for ranking systems. Writing in The Atlantic, Diver utterly destroys U.S. News & World Report. It's an enjoyable read. And one the bloatosphere--whose members are too often obsessed with their Technorati rank, Google rank or Blogebrity status--might learn from. For ten years Reed has declined to fill out the annual peer evaluations and …
Teens Flee From High Culture
The Guardian: Mozart, Brahms and Bach have been enlisted to discourage youths from hanging around shops at seaside towns. Classical music has been piped into Co-op stores at Seaton and Teignmouth in Devon for just over a week, and already youngsters who used to congregate near the doors have gone elsewhere. The supermarket plans to experiment with different types of classical music to see if particular styles are …
