Advertising News and Know-How
By David Burn
Mike Smock is a marketing strategist with more than 500 marketing campaigns executed in 38 industries over a 25 year career. Therefore, he is taken aback by Mark Fenske's claim that "nobody ever created a good ad writing to a strategy." I don't get this. I never will get this. I am proud of the fact I don't get it. Look, advertising is not art. Advertising is weaponry in a battle for market share. If creativity helps …
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From the AP: An estimated in one in 20 U.S. adults is not literate in English, which means 11 million people lack the skills to perform everyday tasks, a federal study shows. From 1992 to 2003, the nation's adults made no progress in their ability to read a newspaper, a book or any other prose arranged in sentences and paragraphs. They also showed no improvement in comprehending documents such as bus schedules and …
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By David Burn
Ad Age: T-Mobile USA has paid a $135,000 fine to settle a deceptive-advertising claim brought by New York’s Department of Consumer Affairs. Last summer, the department took action against T-Mobile, as well as Sprint and Nextel, charging that while newspaper ads promised cellphone deals, the fine print contradicted the terms of the deal. Sprint and Nextel have since merged, and the case against them is still …
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By David Burn
Washington Post: Bob Dylan -- singer, songwriter, former counterculture figure and voice of a generation -- has added another line to his rsum: radio DJ. The enigmatic troubadour has signed on to host a weekly show on XM Satellite Radio, the D.C.-based pay-radio provider. Dylan will select the music, offer commentary, interview guests and answer e-mail from listeners during the one-hour program, which will start in …
From The AP: Blockbuster Inc. stores in several states are quietly resuming late fees for customers who keep movies too long, rejecting the video-rental chain's national advertising of "No Late Fees!" because they can no longer keep popular movies on their shelves. Randy Hargrove, a spokesman for Dallas-based Blockbuster Inc., said the decision to cancel the "no late fees" policy is made by independent franchises. …
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By David Burn
USA TODAY: Wikipedia, the encyclopedia that relies on volunteers to pen nearly 4 million articles, is about as accurate in covering scientific topics as Encyclopedia Britannica, the journal Nature wrote in an online article published Wednesday. The finding, based on a side-by-side comparison of articles covering a broad swath of the scientific spectrum, comes as Wikipedia faces criticism over the accuracy of some of …
By David Burn
Hugh on why he does what he does: I market Stormhoek to the Blogosphere not because I think it'll drive up the sales curve, but more because I think coming in contact with "Blogospheric DNA" is healthy for the brand. In return for letting me bore the Blogosphere to death with all my Stormhoek crap, I share my insights I learn along the way with them. I think it's a fair trade. And if they don't think so, they can go …
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By David Burn
NYT: Mortimer B. Zuckerman has pulled the plug on Radar magazine after just three issues. Radar employees had just celebrated the publication of its third issue - surpassing the two issues it published in its previous incarnation in 2003 - and were scrambling to close the fourth. Mr. Zuckerman, the publishing and real estate mogul who also owns The Daily News and U.S. News &World Report, said in an interview last …
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