Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

By

I Didn’t Know Goodby Was A Harvard Man (But That Explains A Lot)

Business Week's David Kiley recently interviewed Jeff Goodby. Here are some outtakes from their session: Advertising has a responsibility to act like a thing that is going to be unavoidably in the environment, where we live and breathe. And we have a responsibility to make that work in such a way that it is welcomed and not scorned. Creating communication that is welcomed helps both the success of the advertising …

Continue Reading about I Didn’t Know Goodby Was A Harvard Man (But That Explains A Lot) →

By

Podcasts Are Downloads. Who Cares Where They’re Consumed?

Design Technica: Last year that the editors of the New Oxford American Dictionary declared "podcasting" the "Word of the Year" for 2005 and "officially" defined the term as "a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player." But according to a recent consumer survey conducted by Bridge Data, the relevance of portability to podcast …

Continue Reading about Podcasts Are Downloads. Who Cares Where They’re Consumed? →

By

New Kids Join Old Boys

From USA TODAY: Google's stock will be added to the Standard & Poor's 500 index, a long-anticipated rite of passage that lifted the online search engine leader's recently sagging shares. Google will replace Burlington Resources in the closely watched barometer March 31. The inclusion into the S&P 500 provides Google's stock with an immediate catalyst because so many large mutual funds are based on the index's …

Continue Reading about New Kids Join Old Boys →

By

Marketers Losing Confidence In TV Ads, Creatives Aren’t

From Ad Age: More than three out of four advertisers -- 78% to be exact -- said they have less confidence today in the effectiveness of TV advertising than they did two years ago, according to a survey released at today’s Association of National Advertisers TV Ad Forum. Well, read the rest of the article if you want more statistics about DVRs, VOD, iTV, etc. Not a day goes by that we aren't hearing statistics about …

Continue Reading about Marketers Losing Confidence In TV Ads, Creatives Aren’t →

By

Let The Games Begin

I'm not a gamer. Never have been. Yet, I recognize that many of my peers in this business play games on their lunch hour, and they even stay late to further compete against one another. It seems kind of crazy from where I'm sitting, but what do I know? According to Wired, such activities can be highly beneficial. Gaming tends to be regarded as a harmless diversion at best, a vile corruptor of youth at worst. But the …

Continue Reading about Let The Games Begin →

By

Time Ups The Snarky Quotient

From The Media Mob: Ana Marie Cox, the former editor of Wonkette.com and the author of Dog Days, has signed on to be a columnist for Time. She will file a weekly column on politics for the Web site and a monthly column in the magazine. Cox said, "My only regret about selling out to Time is that it didn't happen earlier." Cox will be joining fellow mainstream-journalist-turned-blogger-turned-mainstream-journalist …

Continue Reading about Time Ups The Snarky Quotient →

By

Failure Can Be A Smashing Success

Many of my literary heroes are failed copywriters. Hemingway and Fitzgerald, in particular. Recently, I Iearned that Jim Harrison, author of Dalva, Legends of the Fall, and several other important books, also gave it a go. Jim Harrison in his memoir, Off to the Side: After a long day and evening designing a sample ad campaign for BBDO I had narrowly missed by a single other candidate getting a good position as a …

Continue Reading about Failure Can Be A Smashing Success →