Text messaging is hot. But will texters willingly text a data collection firm in return for freebies? The New York Times reports that one such company is prepared to find out. Starting in July, Nielsen Entertainment will begin using cellphone text messages to collect data on consumers' opinions. The initiative will aim first at moviegoers, with cellphone text messages sent during trips to the movies. Nielsen wants …
Axe Chops Away The Competition
It might be too much information, but I use Axe deodorant. I certainly don't fit their target demographic, but it's an interesting case of how a new brand in a tired packaged goods category can get big fast. Ad Age takes a closer look at Axe: The brand has risen remarkably with edgy creative and a marketing message to unleash your inner animal magnetism in a category where efficacy is normally the selling point. Axe …
Life Imitates ‘Spaceballs’
From The Mainichi Daily News: Japanese convenience store operator Seven-Eleven Japan has breathed fresh air into its product lineup by announcing it will add cans of oxygen to its shelves. The firm said it would make an entry into the rapidly expanding oxygen market and begin selling cans of oxygen on May 24. Oxygen has emerged as a popular new product and sparked the creation of city "oxygen bars" that provide …
Technology Delivers Content. Content Brings Dollars.
The company that has long "owned" the desktop operating system business, now wants to focus on content. Why? Because content brings ad revenue to the table in a big way. Google's search content has proven this. From Info World: Microsoft Chief Executive Officer Steve Ballmer downplayed his company's rivalry with Google on Thursday, saying Microsoft is more focused on creating Internet content and other services that …
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Even Anarchy Is A Brand
If you work in or pay attention to advertising, it helps to have an appreciation for irony. This New York Times article, for instance, demands it. Consumer cynicism is a topic of great interest to Amanda Helm, an instructor of marketing at the University of Wisconsin-Whitewater. In connection with her research, she has conducted in-depth interviews with about two dozen consumers on the subject and has looked …
Using Advertising To Make Art
Ad people hitting on all cylinders may or may not be making art--we could debate the point for years--what it clear is that artists are increasingly making art from advertising. Rodney White, a visual artist living in Brooklyn, is one such artist. Look at this brilliant composition and use of type (to say nothing of the messaging): White descibes the inspiration for his pieces: I see things everywhere and everyday …
This Is Fucking Funny
Care of Transnationalblueblood …
Sellin’ It
RestrictionsApply at Why Advertising Sucks sees just how pathetic we who toil away in advertising are. We, the industry as a whole, are perhaps the only people who collectively hate what we do for a living, where each day is a living hell. There is no evidence of job satisfaction. Sure, there is no perfect job, but everyone who doesn’t work in this industry just seems happier. Which begs the question; Just who the …
