On the heels of Om Malik's departure from Business 2.0 and Robert Scoble's departure from Microsoft, Business Week's Stephen Baker questions the monetary value of marquis bloggers to the firms that employs them. It's a bit of a paradox. The Internet has brought astounding tools of measurement into countless marketplaces, starting with advertising. And yet, when it comes to measuring the power or effectiveness of an …
Imitation Is The Sincerest Form Of Flattery
Blogging phenom, Jason Calacanis, is reinventing Netscape on AOL's behalf. According to New York Times: The new Netscape site, which is scheduled to be introduced in a preview version today, is modeled on Digg, a rapidly growing site focused on technology news. Digg users find items that interest them on news sites, blogs or anywhere else on the Web. They submit links to those items along with short descriptions. …
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Sign Of The Times
Actually, where brand communications are concerned, the meek already inherited the earth. Or, as some mavericks put it, "Let go of the fallacy that your brand belongs to you. It belongs to the market." [image via Northern Planner] …
Don’t Sell Something. Start A Movement.
Spike Jones is at it again. Campaigns have a beginning and an end. Movements go on as long as kindred spirits are involved. Campaigns are part of the war vocabulary. Movements are part of the evangelist vocabulary. Campaigns are dry and emotionally detached. Movements are organic and rooted in passion. Campaigns rely on traditional mediums. Movements rely on word of mouth. Campaigns are part of the creationist …
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Board Sailing, Sheep Ranching And Apple Orchards Meet Information Processing
Old (White) Boy Network Under Attack
An Ad Age reporter heard some severe criticism of the white bread industry she covers. The president-CEO of Black Enterprise magazine yesterday called for consumer and political activism aimed at increasing the number of marketing dollars spent with black-owned media. Earl "Butch" Graves Jr. said agencies that specialize in targeting blacks often are not responsible for media buying and planning for products bought …
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Don’t Go Back To Whyville
According to the New York Times, Toyota is working to bring children into the franchise, despite the fact that children can't drive. In April, Toyota quietly began an unusual virtual promotion of its small, boxy Scion: it paid for the car's product placement in Whyville.net, an online interactive community populated almost entirely by 8- to 15-year-olds. Never mind that they cannot actually buy the car. Toyota is …
“Common Sense, Taste And Luck” Is Greater Than Or Equal To Strategy
While I'm not certain what Adaptive Path* does, I do know one of their workers spoke to Pentagram's Michael Bierut recently. Here's a snippet of his elevated thinking: I’ve come to believe strongly that one of the roles of design is to bring humanity, intelligence and beauty to the world of business, and indeed to everyday life. In my experience, good clients and good designers don’t see this goal as being opposed to …
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