Actually, where brand communications are concerned, the meek already inherited the earth. Or, as some mavericks put it, “Let go of the fallacy that your brand belongs to you. It belongs to the market.”
[image via Northern Planner]
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.