Screen Magazine, in a profile of the nation's largest independent agency, reveals one of the shop's secrets for success. The Richards Group has a unique method of organizing its different departments – it doesn’t. “Everybody’s thrown in together,” says David Hall, agency principal, noting that employees are not able to segregate themselves by job title. “That helps because we all overhear what everyone else does …
Want To Be The Chief Creative Officer Of A Newspaper?
From Ad Age: In a bold stroke that will be watched closely by the ailing industry to see if he can lead advertisers to rethink how they use newspapers, Brian P. Tierney, best known for running one of Philadelphia's leading public-relations and ad agencies, is in the market for a chief creative officer for his newly purchased Philadelphia Inquirer and Daily News. The job -- believed to be the first such position in …
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New Media Kingpin Makes Old Media Moves
"The barrier to entry in Internet media is low. The barrier to success is high," Nick Denton told the New York Times for an article detailing several staffing changes at Gawker Media. "Sites need to be well-managed and well-designed and even then it is harder and harder to launch a site. The world does not need more blogs," adding that if you count all the pages on MySpace, "there is approximately one reader for …
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Etch-A-Sketch Mastery
One of the trickier negotiations at a busy American airport can be identifying one's PowerBook at the gathering end of the security checkpoint. I put stickers on mine to make the process easier. But Dan Kurtz has a much more elegant solution. …
Sex Sells (No Matter How Offensive The Come On)
When moving unwanted email to my spam box, I often ask myself who clicks on this shit, because someone obviously does, or it would not keep coming. New York Times has the answer: Spam messages promoting pornography are 280 times as effective in getting recipients to click on them as messages advertising pharmacy drugs, which are the next most effective type of spam. The third most successful variety is spam …
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Barrie Inc. Coming Soon
Bob Barrie is leaving Fallon to form his own firm. He chose not to to give Adweek many details, but indicated the move is not iminent, and that his head and his heart are still at Fallon, an agency he's been with for 20 years. Barrie, an art director, is notable in the industry for not taking on creative director duties despite offers to do so. Instead he's stayed true to his passion and close to the work. The …
Feed Me
Business 2.0 spoke to Dick Costolo, CEO of FeedBurner. According to the article, FeedBurner manages more than 300,000 feeds from the humblest bloggers to the mightiest publishers: Gannett, Hearst, Reuters. When FeedBurner launched in February 2004, it was instantly popular with bloggers. But commercial publishers were wary, if not outright dismissive. "They'd say, 'I only care about feeds in that they drive traffic …
Ad News Gets Its Own Social Aggregator
Reid Sorensen has a voracious appetite for ad news. So much so, he started Adveracio.us, a Digg-like site for ad industry news. Here's the official word: Adveracio.us is a web application that allows you to submit an article that will be reviewed by all and will be promoted, based on popularity, to the main page. When a user submits a news article it will be placed in the "upcoming stories" area until it gains …
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