"In today's America, getting a college degree is as vital as having air to breathe." -Senator Charles Schumer If this were an education blog, I'd be tempted to explore all the reasons I disagree with the above hyperbole. Thankfully, this is an ad blog. Washington Post reports that ads have found yet another venue, this time a rather heady one. Textbook prices are soaring into the hundreds of dollars, but in some …
Advertising’s Molecular Structure Analyzed Over Espresso
At Cannes last spring, Scott Donaton of Ad Age spoke with Maurice Levy, "the urbane and shrewd Frenchman" who helms Publicis Groupe, the world's fourth-largest marketing-communications holding company. Sipping espresso and smoking a cigar on the terrace of the Majestic Hotel, Levy, waxed poetic. "I have never stabilized an organization," he boasted. "Crystallizing an organization is freezing the energy. In chemistry, …
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First Dunkin’ Donuts, Now Folgers
An iconic coffee brand is messing with their formula, according to the New York Times. Traditional coffee, the kind that is usually scooped out of bulky metal containers with black plastic tablespoons, is not known for pleasing coffee snobs. Folgers is hoping to get its own customers to try a premium blend of coffee. But one of those traditional coffee brands is tiptoeing into the upscale shelf space this week, …
92% Of Brand Conversations Are Taking Place Offline
Data crunching Steve Roo-BELL at Micropersuasion writes: Advertising Age takes a hard look at blogs, podcasting, RSS and other forms of social media and finds that most folks still get their content the old-fashioned way. This extends across all demographics. They cite the following data points: * 7% of American adults write blogs and 22% read them (Jupiter) * About 8% listen to podcasts and 5% use RSS feeds …
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Advertainment Gets Huge Boost At A-B
Content is king. According to Ad Age, The King of Beers is preparing to prove it. The country's largest brewer is launching its own in-house film and TV production company that will make humorous shorts and sitcom-type programs to be broadcast over the internet and to cellphones. While A-B has dabbled in content before-particularly in sports TV, where its Bud Productions division recently produced National Football …
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Make Your Play. The Whole World’s Waiting.
Tired of your ad world occupation? Here are some other ventures to consider. 1. Build cheap Wi-Fi networks for Brazilian resorts. 2. Become a biodiesel producer in Argentina. 3. Create an ad network for India's mobile content developers. 4. Launch an exclusive social network for Russian millionaires. 5. Open an American-style restaurant in one of China's fast-growing cities. If you're looking for a punchline, there …
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Why We Drive
Renault has found a different twist on driving to support sales of their Clio (the car, not the award). Of course, it's a category sell since any car moves you forward, but the imagery might just be quirky enough to get people to take note. [via Advergirl] …
Roo BELL
Don't you hate it when people mispronounce your name? Steve Rubel does. A funny thing happened since I started this blog. I realized that no one knows how to pronounce my last name. Must of you probably think it's roo bull (e.g. rhymes with Red Bull). Actually, it's Roo-bell, which rhymes with "you smell." The more you know. In his comments area, Rubel further clarifies that the empahsis is on the second syllable. …
