Advertising News and Know-How
By David Burn
Matthew Creamer writing in Ad Age says: Product reviews written by real people are perhaps the most underappreciated slice of the consumer-generated-media universe, the explosion of which has captivated the advertising and media worlds. But as marketers fixate on getting their virals on YouTube and making friends on MySpace, these relatively unsexy product write-ups have quietly become the most common form of …
Continue Reading about The Voice Of The Customer Will Be Heard →
By David Burn
New York Times takes a look at the back-to-college market, one retailers, online and off, have begun to covet. According to the National Retail Federation, an industry trade group, the fastest-growing back-to-college categories include ones that play to the strengths of online retailers, like consumer electronics, computers and even furniture, which is starting to gain momentum with online consumers. Sears Holdings, …
By David Burn
Darryl Ohrt of Brand Flakes for Breakfast wants to know if you've brought the punk rock ethos into your workplace. Here's how he thinks about his own punk youth and its impact on his business life: Within the punk rock credo of my youth were the seeds of a larger business philosophy. Ten years in a boutique design and branding firm has shown me how valuable the punk rock attitude is to a successful brand plan. The …
By David Burn
By David Burn
Click Here, a Dallas-based interactive agency, has launched Fruit Guy Fans, a Fruit of the Loom microsite that busts on the brand's iconic spokesfruit and the indie music scene all in one fell swoop. Like a good indie fan site, this one makes MP3 downloads available. One song hangs on the line, "You can't overlove your underwear." Camp is such a perfect approach to marketing undergarments. [via Random Culture] …
By David Burn
New York Times explores the world of free audiobooks, from services like LibriVox, Telltale Weekly and LiteralSystems. At its worst a free audiobook can sound like a teenager reading aloud in high school English class. At its best it can offer excellent sound quality and skilled narration infused with a passion for the text. In between is a world of competent readings, sometimes spiced with affected accents, mumbled …
By David Burn
Fashion advertising is not known for good taste, but this new ad from Jimmy Choo, takes "in poor taste" to another level. Agenda Inc. calls it "kidnap chic." I call it sick and wrong. Why stars like Quincy Jones and Molly Sims would care to appear in a degrading, cheap stunt like this is beyond me. Sure, they got paid for it, and were told the photog and/or art director had some big ideas, blah, blah, …
Continue Reading about Violent Crime Not Sexy, Nor Desirable →
By David Burn
According to Management-Issues, addiction to one's Crackberry can be as serious as addition to booze. Although, I scoff at such nonsense. Does one lose their job, friends and family over a Crackberry? No. Does one wake up in strange apartments or alleyways because of Crackberry addiction? Maybe. At any rate, the article does shine some light on this very real depenency. Some Blackberry addicts can only manage a few …
Continue Reading about For Your Own Good, Put The Crackberry Down →
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