Advertising News and Know-How
By David Burn
Sony launched a fake blog via their promo shop Zipatoni. When will brands and their agencies learn? You simply can't screw with the swarm. Here are some of the comments I pulled from the fake blog: You guys are awful. It's obvious that Sony is resorting to fake publicity like this in an attempt to compensate for their failure of a console. Posers like you shouldn't be allowed to play games. Comment By raven_65 At …
Continue Reading about Angry Gamers Unload On Sony And Zipatoni →
By David Burn
Washington Post reports on the federal government's oversight activity as it relates to one of the marketing industry's hottest segments. The Federal Trade Commission yesterday said that companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships. The FTC said it would investigate cases where there is a relationship between the …
Continue Reading about Pay For Undisclosed WOM Now. Pay Steep Fines Later. →
I've often thought that the tipping point for Kmart's descent into retail irrelevance came because of "Rain Man." When Dustin Hoffman's character said, "Kmart Sucks!" at the end, the audience in the theater I was in clapped wildly. Merlot, it appears, has suffered the same image breakdown, thanks to "Sideways" when Paul Giamatti exclaims, "I'm not drinking any fuckin' Merlot!" But wine is big business, and makers of …
By David Burn
Tom Asacker wants to know more about me. Actually, he wants everyone reading this post to know more about me. Normally, I pass on the meme thing, but Tom Asacker is not your normal blog pal. We've spoken on the phone! So, withough further ado, Five Things You Don't Know About Me... 1) I'm essentially a very private person, although I do court fame. 2) I'm a walking paradox. See number 1. 3) I'm passionate about …
By David Burn
According to David Segal of the Washington Post, volunteer Wikipedia editors remove over 100 entries a day from the community-based encyclopedia. The Shiny Diamonds, a spunky band from Canada, make music they call "mind-blowing thrash folk." Last week, the lads and their songs were tagged with a less flattering description: "non-notable." This was not some hasty, capricious opinion, either. No, this was the official …
Okay, I'll make this ad-related in a minute... ...but how insane is it that airport security wouldn't let Troy Smith bring his Heisman Trophy on the plane???? Now, here's my question for all you award-show winners: Has anyone had trouble carrying a One Show Pencil on the plane? Or a Cannes Lion? What about your oversized portfolio cases or unusual photography equipment? Do you get any extra scrutiny? Has anyone from …
By David Burn
TNYT looks at São Paulo's radical, but righteous, move to eliminate outdoor advertising from the city. Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom. Come the new year, this city of 11 million, overwhelmed by what the authorities call visual pollution, plans to press the “delete all” button and offer its …
I actually prefer to buy CDs and load them into my iPod instead of buying them on the iTunes Music Store. I may not be the only one who's doing that. Here's an interesting story from The New York Times that takes a look at the numbers of iPods sold vs. the number of songs purchased from the iTunes Music Store: At any given point, the cumulative number of songs sold by the iTunes store has generally been about 20 …
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