Angry Gamers Unload On Sony And Zipatoni

Sony launched a fake blog via their promo shop Zipatoni. When will brands and their agencies learn? You simply can’t screw with the swarm.
Here are some of the comments I pulled from the fake blog:
You guys are awful. It’s obvious that Sony is resorting to fake publicity like this in an attempt to compensate for their failure of a console. Posers like you shouldn’t be allowed to play games.
Comment By raven_65 At 12/13/2006 10:21 AM
This website violates US Federal Law and can be reported to the FTC at No matter how many times you delete this comment it will not cease to be true. You can also contact Jim Talent, the senator for Missouri, at and let him know what you think about companies in his great state trying to violate and circumvent laws designed to protect children from unacknowledged advertising.
Comment By AGENT SMITH OF TEH EFFTEECEE At 12/13/2006 8:30 AM
you greedy, corporate, money-grubbing jerks should burn for this.
Comment By pissedoffps2owner At 12/13/2006 8:59 AM
Go to and read about their ‘B.u.z.z M.a.r.k.e.t.i.n.g’ S.e.r.v.i.c.e
Comment By gtpunch At 12/13/2006 11:00 AM



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.