Advertising News and Know-How
By David Burn
According to The New York Times, art imitates life then life imitates art. Thanks reality television! Last week, Anna Wintour, the editor of Vogue, agreed to allow A&E to film a documentary of the making of its September issue, usually the thickest of the year. Since the curtains were drawn open on the darker details of the genre in “The Devil Wears Prada” and “Ugly Betty,” both of which pattern characters on Ms. …
Continue Reading about Manhattan Movers Capture The Imagination Of Millions →
By David Burn
John Battelle is pleased with the progress his new firm, Federated Media, made in 2006. I won't gloat, but I will tell you all this: We beat my year's estimated revenues by nearly 30%, and this fall, we were booking well over a million a month in new business. By mid January or so we'll be announcing an amazing array of new sites joining FM, and I feel very confident that the model is viable. Perhaps FM won't be that …
Continue Reading about Silk Pajama Wearers Taking It To The Bank →
By David Burn
By David Burn
The New York Times explains how Hallmark's new lifestyle book is helping to reach female consumers, deepen its relationship with retailers and offer advertisers value-added exposure for their own brands. Hallmark Magazine is only in its third issue, but it has already attracted blue-chip advertisers like Kodak and Lindt chocolate. At a time when many magazines are struggling, Hallmark Magazine, published by the …
Continue Reading about Hallmark Is Writing The Book On Integrated Marketing →
From reading the trade press, you'd think every marketer was falling over themselves to get on Second Life, thinking the site's popularity is exploding. But over at Valleywag, Clay Shirky parses the claimed numbers of "residents" and "logins" and finds huge discrepancies. He also suggests that reporters have simply parroted Linden Labs' inflated numbers without question in their gushing profiles of Second Life. This …
Maybe they have to pay out lots o' life insurance for all those spontaneously combusting drummers, but as a huge fan of This Is Spinal Tap, I can't help but be bummed out about this. Why Ogilvy has to do this to a good song, particularly by using it in a completely humorless way, I don't know. I mean, it's such a fine line between stupid and clever, isn't it? …
By David Burn
LA Times looks at the popularity of Santa Ana-based lifestyle brand KR3W. "KR3W's smoking," said Steve Carlson, general manager of Central Coast Surfboards in San Luis Obispo. "Each time I look at a new season line from them, I'm like, 'Whoa, doggie man. This one's testing me out.' " KR3W's appeal is linked to the popularity of its skaters and what Carlson calls an "urban crossover attitude" that attracts young …
Continue Reading about Tight Pants…Not Just For Indie Posers Anymore →
By David Burn
George Parker is the most pissed off ad blogger we know, but Bill Green can get peeved too. Here are some selections from his list of "12 or so things that bothered me this year." 2) Cellphones + drivers. 3) Chillabrations, ‘Fash’-ons and anything blinged, pimped or ‘phat’-ted. 4) No Geico cavemen sitcom. 5) Non-drunk racist celebrities who aren’t really racist. 6) Drunk racist celebrities who aren’t really …
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