Oregon Retailers “Go To The Mattresses” To Save You Money

BedMart, a retailer with 18 Oregon locations, isn’t afraid to bring it.
Check out this new attack spot from the company:

This commercial takes a really nasty swipe at cross-town mattress purveyor Mattress World and TV pitch woman/owner, Sherry Hiner.
Here’s a spot featuring Hiner doing her thing:

And here’s another nightmare from BedMart:

Sadly, I don’t know who made the BedMart spots. Please leave a comment here if you do know. I’d like to commend the team for not being passive aggressive, when blatantly aggressive is what the client ordered.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.