More marketers today are empowering brand evangelists, or in simpler terms, a company’s best customers. There are several new ways to go about this, then there’s the old school way, patented by recreational clothing manufacturer, Patagonia.
Patagonia is led by one of our time’s true corporate visionaries
And, ‘gonia strives for sustainability (using organic cotton, among other things) to continue to build relationships with their target (and future target) customers.
For sure, it’s easier to create brand evangelists when the product or service offered is truly exceptional.