Indie rock and the Super Bowl? Thanks to Chevy and Goodby Silverstein & Partners, they do indeed mix.
OK Go set up over 1000 instruments spread out over two miles of desert near Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of “Needing/Getting,” singing as they played the instrument array with the car.
“Car advertising, so long a well-polished mirror of contemporaneous trends in America, adjusts to suit the changing times,” writes Car and Driver.
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