Oh What A Relief It Was

Alka-Seltzer.jpg
New York Times is reporting on the return of an iconic TV commerical.

Comedian Kathy Griffin appears in a remake of one of Madison Avenue’s most popular commercials, a humorous 1971 spot for Alka-Seltzer known as “Try it, you’ll like it.” The re-created commercial is to begin running today on television as well as on the brand’s Web site (alka-seltzer.com).
This is the second time that Bayer Consumer Care and BBDO New York have revived a vintage commercial created by Wells Rich Greene. In December, two cast members of “Everybody Loves Raymond,” Doris Roberts and Peter Boyle, appeared in a remake of the 1972 Alka- Seltzer spot known as “I can’t believe I ate the whole thing.
The revived commercials are part of ambitious efforts by Bayer to sponsor campaigns that are more creative than is typical for prosaic products like over-thecounter remedies.

I think this is a good way to go for the brand, but I can’t help but reflect on what this says about the industry’s current level of creative output.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.