Nazis Adopt New Logos

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According to Spiegel, German neo-Nazis are sporting New Balance running shoes and other brands that meet their approval (for reasons surely lost on the brands themselves).

So now they wear something they call the secret insignia of the right-wing scene: New Balance shoes. The “N” on the shoes is supposed to stand for “national.”
Brands like Masterrace, Pit Bull Germany and Thor Steinar are especially popular among right-wing youth, whose dress code also includes Doc Marten boots, Fred Perry shirts and Lonsdale jackets.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.