Nando’s Chicken Restaurants in the U.K. found a breakthrough means to espress the chain’s addictive qualities. They cast a “working” mom as a poultry addict in need of a nicotine-like patch to assuage her hunger pangs. But the patch got in the way of her work duties, so she and her cute little family had to actually show up at Nando’s for a meal.
For this campaign to really hit home, there needs to be a point-of-sale display featuring this pole-dancing mom.
[via Truth Completely Told]
