London Fog Finds Perfect Fit With Hendricks

It’s good to see Mad Men star Christina Hendricks in a London Fog. Or just about any other garment, for that matter.
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Mad Men fans will recall that London Fog was featured on the show last season. Don wanted to wrap the brand’s classic trench around a nude model, you know, to inject some life into the stuffy old brand.
I love how the real life choice by the brand to put Hendricks in its clothes is a continuation of the show’s storyline. Don wishes he would of thought of that.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.