Let’s Pull The Plug On Direct Marketers Instead

Frankly, I think this is just disgusting.
A New York Times article suggests that Terri Schiavo’s parents have agreed to sell a list of their financial supporters to a direct marketing firm.
Just think of the types of organizations who have been most vocal in wanting to re-insert Schiavo’s feeding tube and you’ll get a sense of the type of junk mail that will be sent to people who just might have been moved enough by her plight to send a few bucks.
This is why advertising people–of which DM is a part of–get no respect.
Ever wonder why Direct Marketing is called “below the line?” Because often, it’s below the line of taste and decency.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.