Juicy Fruit “Blog” Lacks Flavor

Juicy Fruit, like several brands before it, is taking a beating in the bloatosphere for their psuedo blog.
Random Culture explains the importance of terminology in a case like this.

“This is why we talk about not every business needing a blog because if done improperly you will get some major backlash like the Juicy Fruit folks are receiving right now. What makes this silly is that if they replaced the world “blog” with something else on their site then there would be no complaining.”

RC goes on to make an interesting point about how a company like Wrigley might achieve better results if they simply picked up on consumer generated modifications like the Juicy Fruit iPod, pictured below.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.