JetBlue CEO Apologizes On YouTube

If you’ve been following JetBlue’s problems this past week, you know they have some work to do from a logistics and organization standpoint.
But from what I can see, they have handled PR crisis management perfectly. Here’s the CEO, David Neeleman (who’s already been on the Today show, among others):

If they follow through, they’ll be an even more admired brand than they already were.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.