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JetBlue CEO Apologizes On YouTube

If you’ve been following JetBlue’s problems this past week, you know they have some work to do from a logistics and organization standpoint.
But from what I can see, they have handled PR crisis management perfectly. Here’s the CEO, David Neeleman (who’s already been on the Today show, among others):

If they follow through, they’ll be an even more admired brand than they already were.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.

Reader Interactions

Comments

  1. AndreaN says

    Great blog! JetBlue seems to really understand the importance of using “new media” to get their message out. I have really been impressed by the way they have handled this situation from a PR standpoint.
    I had a great experience with JetBlue just this week and I wrote a blog entry about it. If you get a chance check it out!
    http://thenierenblog.typepad.com

  2. DadEO says

    The entire DadLabs production crew recently spent 18 hours in the jetBlue terminal at JFK. It was Valentine’s Day.
    So we’re bitter. But when life gives you lemons, make poetry.
    So we are inviting you, creative DadLabs passengers, to help us shake our puny fists at the man. Submit your poetry that decries/commemorates the recent airline meltdown in the comments here. The bitter editors at DadLabs.com will then select the best poem in each division and and award it a $50 gift certificate at our DadLabs store.
    Our poetry contest has two divisions:
    The jetBlue Haiku
    Show the airline your 5-7-5
    Or
    Enter our “Roses are Red/I Flew jetBlue” category with a variation on the famous verse.
    http://www.dadlabs.com/humorous/jetblue_haiku.html

  3. chidog says

    The CEO was on Letterman last night. Kind of an odd booking I thought, but he did okay. Letterman was not as accomodating as he was with Michael Richards, though.