It’s debate season and Campbell’s and Progresso aren’t about to let the big promisers have all the fun. Adweek has the story of the two packaged goods companies and their various arguments over MSG. It’s an debate with an obvious and elegant answer–both soup companies could eliminate MSG from their products. That’s the kind of win-win-win consumers might be receptive to.
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Those soups have MSG in them, its hidden in things like yeast extract, hydrolyzed protein