In America, Companies Are People And People Discriminate

The “culture wars” have come to Mainstreet, U.S.A.

The Boy Scouts are not an inclusive group, and one of their biggest corporate backers has been moved to change their giving policy because of it. According to The Oregonian, Intel (Oregon’s largest employer) will no longer include The Boy Scouts or any non-profit that fails to comply with the company’s own nondiscrimination policy in its philanthropic programming, which provided $8.2 million globally last year.

“At the end of the year, to get their grants, we’re going to require them to send a letter that they are in compliance with our nondiscrimination policies,” corporate spokesman Chuck Mulloy said.

“And if you aren’t complying, you shouldn’t be asking us for money.”

In related culture war news, the CEO of Papa John’s Pizza said that due to Obamacare, it’s “likely that some franchise owners would reduce employees’ hours in order to avoid having to cover them.”

Zane Tankel, chairman and CEO of Applebee’s is on the same page.

What’s your read on this? Do you take a company’s political temperature before buying from them? Maybe more to the point, do your client’s customers?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.