Adpulp

The Chronicle of Bright Ideas

Guest’s Slumming for DIRECTV Hits A Nerve

By

I love the copy in this new spot from DIRECTV.

Here’s the cable exec’s babble:

Problem: People everywhere are hooking up their new flatscreens to DIRECTV and they are blown away by the picture and all the amazing HD channels.
Solution: We go viral. We get on the net and we blog it out. Ta da! We are up 800% among suburban tweens. Who just saved Q3?

This campaign is directed by satirist Christopher Guest.
Speaking at Berklee College of Music in January, Guest said, “I direct TV commercials so I can afford to make my movies. These are the movies I want to make,” said Guest. “They’re my cut, not the studio’s cut.”

Comments

comments

About David Burn

Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a local political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is founder and creative director of Bonehook—A guide service and bait shop for brands in Austin, Texas.