From A Land Down Under, Where Women Glow And Men Plunder

Aussie expats living in America are bumming. According to, the island-nation’s favorite spread will no longer be available for purchase in the U.S.

The US has banned Vegemite, even to the point of searching Australians for jars of the spread when they enter the country.
The bizarre crackdown was prompted because Vegemite has been deemed illegal under US food laws.
The great Aussie icon – faithfully carried around the world by travellers from downunder – contains folate, which under a technicality, America allows to be added only to breads and cereals.
Australian expatriates in the US said enforcement of the ban had been gradually stepped up and was now ruining lifelong traditions of Vegemite on toast for breakfast.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.