Back in the day, I used to find myself at Denny’s late night, after a Dead show. So, when I learned that Denny’s is supporting emerging bands with it’s new All Night Diner campaign, I took note, for seldom do promotions fit the brand this well.
The program called “Adopt-a-Band” provides free meals, promotional support, and concert after-parties (at Denny’s locations) to adopted bands on tour across the U.S.
Michael Polydoroff, Denny’s director of sales promotion and licensing, told Billboard:
“In value driven times, we know that bands obviously need to eat. We felt good about being able to offer support and have people out there drumming up support. We looked at a myriad of bands, posted on Sonicbids.com back in March and worked with Filter to narrow down the list. We were looking for great brands who have a huge online following and who will work hard for us.”
There are six adopted bands at present. They are: EndeverafteR (Razor and Tie), Forever The Sickest Kids (Universal Motown Records), Foxy Shazam (New Weathermen/Ferret Music), Saving Abel (Virgin Records), Switches (Interscope) and Take The Crown (Rise Records).
Every two months six new bands will be “adopted” and added to the site.
See Denny’s All Night Diner MySpace page for more.
[via BFG Blog]