Making Super Bowl commercials is an annual activity at Weiden + Kennedy, but there’s another Portlander with a Super Bowl commercial this year, and he’s not even out of school yet.
According to The Oregonian, Lewis & Clark College student Remy Neymarc, 21, won a competition to make the Super Bowl spot via Poptent, a social network for videographers, directors and filmmakers that connects companies with creative talent through selective crowdsourcing.
Without further ado, the crowdsourced (or is it consumer generated?) Super Bowl ad for Dannon’s Greek yogurt, OIKOS:
According to Poptent, the site’s top producers delivered 34 fully-produced videos for the brand team’s consideration. All productions used a stand-in for John Stamos in their original commercials.
[UPDATE] A controversy is now brewing regarding the spot above. It seems the sound for this spot is an awful lot like a song from John Butler Trio. And the spot itself is pretty much a direct lift from an earlier 7-Up spot, as well. I suppose the brand saved money by crowndsourcing the creative here, but what will it cost them in the end?
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