Forget The Company Store. Microsoft Is Opening A Company Mall.

A company’s physical space says a lot about a company. You might even say, the corporate campus, or workplace, is an ad for the company that communicates powerfully to the firm’s workers and visitors on a daily basis. According to Seattle Times, Microsoft takes their workers’ environment very seriously. The Redmond-based tech titan is quietly […]

Girls School? Maybe. Reform School? Definitely.

Ad agency digs have long been creative, but creative within certain well heeled parameters. Lots of modern lines and Eames inspired furnishings. It’s a refined creativity, not circus creativity. But there’s an agency in Seattle that refuses to play by those rules, or any rules regarding the business and matters of taste. Wexley School for […]

The More Appealing the Core Offering, The Easier It Is To Promote

LA Times is running a story about the Navy upgrading its housing for junior officers in San Diego, Jacksonville and Norfolk. To boost morale and reenlistment rates, the Navy and a private development firm have opened the first phase of Pacific Beacon, a $322-million high-rise housing project at Naval Base San Diego. Four 18-story towers […]

In Need of Head Space And Some for the Body Too

I’m about to head up the street to check out a coworking space on Fremont. Given that activity, I couldn’t have picked a better time to stumble upon this meditation on open work space from Tim Siedell of Fusebox. Understand that it’s not for everyone. Make sure you recruit accordingly. In our experience, the best […]

Table It

When you work in advertising you sit at a lot of conference room tables. But what do these tables say about the organization in question? According to Ruth Haag, president and CEO of a hazardous-waste consulting firm, the tables say a great deal. • A round table hampers decisions. • A long, thin table encourages […]

To The City Goes AOL

According to The Wall Street Journal (paid sub. req.), Time Warner Inc. said its AOL unit will move its corporate headquarters to New York City from Dulles, Va., and combine its various advertising business into a new subsidiary. The new entity will also include AOL’s unit, which buys ad banners on thousands of Web […]

How’s Your Audio Quality?

Tom Asacker shares an interesting piece on the state of quiet. I just returned from a speech at the Wynn in Las Vegas, and while there I was struck by something. Actually, I was surprised by an absence of something: noise. I really didn’t hear any clanging coins, dissonant bells, or spinning WHEELS . . […]

Commonality Is Key

“Offices need the sort of social milieu that Jane Jacobs found on the sidewalks of the West Village.” –Malcolm Gladwell I’m intrigued by the number of independent professionals who are adopting the idea of coworking. Maybe I’ll do it myself one day. Thus, I was glad to stumble upon this resource. While there seem to […]