Table It

When you work in advertising you sit at a lot of conference room tables. But what do these tables say about the organization in question? According to Ruth Haag, president and CEO of a hazardous-waste consulting firm, the tables say a great deal.
• A round table hampers decisions.
• A long, thin table encourages cliques.
• Face-to-face at a distance encourages rudeness.
• The basic solution: A rectangular table about five-feet wide.
• The perfect solution: A one-ended rectangular table.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.