click image to play What is Honeyshed? Andrew Essex, CEO at Droga5 told Adweek last spring, "It's based on the idea that people love brands and don't mind being sold to if it's completely transparent. We like to say honey is the content and the shed is the community." Publicis Groupe's stake in the company is 51 percent. The $20 million venture is being run as a separate entity with its own profit-and-loss …
Baby On The Offensive
JWT France has people excited about Wilkinson shaving products. The reason is Fight for Kisses, a strangely Freudian video with a microsite and gaming element. [via Gavin Heaton and Craphammer] …
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Go Bears!
UC Berkeley is making entire course lectures and special events available, free of charge, on YouTube. This move strikes me as an interesting way to get the Berkeley brand out there. I'm not sure who watches these vids, but I would think they're useful to prospective students. Even for the non-prospect, these free offerings still build the Berekely brand, reaffirming that Berekeley is a vibrant place where knowledge …
More Minneapolis Mayhem
Erbert & Gerbert's Human Flip Book was created by Colle+McVoy in Minneapolis. Erbert & Gerbert's is a quirky sandwich shop with 46 Midwest locations. …
100 Candles for Neiman Marcus
Neiman Marcus is promoting its 100th anniversary via a video on YouTube. Neiman executives told Ad Age it's an unorthodox move, but they think there's a place for their luxury brand on the video-sharing site. "Like with anything, you hear people in meetings say, 'Did you see the thing on YouTube?'" said Ginger Reeder, VP-corporate communications at the Dallas-based retailer. "And if it starts to permeate our …
A Little Video Sizzle
Emeryville, Calif. internet video house, Turn Here, is capitalizing on the amazing growth of the new medium. The company, which provides "high quality low-cost internet videos," has 803 samples in several categories on YouTube, including the one above, which sells real estate and a hip SE Portland neighborhood at the same time. In related news, Spike points to this Wired piece on landlords who are placing video tours …
Dooce Shoots Video. Bloatosphere Is Receptive Once More.
Not to be outdone, Holly Burns is also doing the Vimeo thing all of a sudden. Maybe typing is getting old. …
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