Go Bears!


UC Berkeley is making entire course lectures and special events available, free of charge, on YouTube.
This move strikes me as an interesting way to get the Berkeley brand out there. I’m not sure who watches these vids, but I would think they’re useful to prospective students. Even for the non-prospect, these free offerings still build the Berekely brand, reaffirming that Berekeley is a vibrant place where knowledge is exchanged.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.