In the words of Mark Twain, "Politicians and diapers need to be changed often and for the same reasons." …
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By David Burn
In the words of Mark Twain, "Politicians and diapers need to be changed often and for the same reasons." …
Continue Reading about Selling Diapers In A Political Season →
By David Burn
The same Ad Age article that I just referenced mentions another brand-sponsored YouTube show called POPTUB. POPTUB purports to offer "YouTube stars, the best viral videos, undiscovered gems, and your favorite celebrities." YouTube Reviewed doesn't care for the series. Judging from their videos, POPTUB is about as in touch with YouTube as your mom. Do we really have to watch yet another corporate-sponsored YouTube …
Continue Reading about Please Don’t Dominate The Rap Jack If You Got Nothing New To Say →
By David Burn
Click To Play [via NewTeeVee] …
By David Burn
Directors and their production companies are starting to offer episodic video to show brands just how rich a space exists between the 30-second spot and a feature film. Undercover Cheerleaders by HungryManTV is a good example of this kind of content offering. Undercover Cheerleaders - Selling Sh*tby hungrymanTV Hungry Man is one of the most prolific commercial production companies in the world with offices in New …
Congrats to the DDB team in Chicago, whose "Swear Jar" ad for Bud Light has just won an Emmy. We tried this at our office for a little while. I kicked in $10 a week to proactively cover my foul mouth. …
By David Burn
I'm a bit late to this party, but from what I can gather Microsoft Digital Advertising Solutions desired to say that "digital media is not about technology but about quality of communication." So they commissioned a video from Geert Desager, a Microsoft Trade Marketing Manager in South East Asia to Bring the Love Back. [via Muse Communication] …
By David Burn
The lowly penny gets no respect. But Office Max wants to change that. To get the word out that pennies are currency too, The Escape Pod, on Office Max's behalf, sent a redheaded man armed with a suitcase full of pennies into the mean streets (and stores) of New York. See more "Penny Pranks" here. …
By David Burn
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