I've been hunting tracks on IMEEM, the soc net for music and video lovers, of late. As such, I sometimes see things I otherwise wouldn't have. Things like this: When you click the McAd, it opens a stream of pop songs. When you land on that page another McAd is there to greet you and drive you to The Reality House Show: To recap, McDonald's is attaching it's dollar menu to pop music on IMEEM, and in a separate move …
To Do In 2009: Launch a Successful Mobile Marketing Program
Mobile is freaking HUGE right now. So is lifestyle content and branded utility. According to Ad Age, the three are, in fact, dating. In the past month alone brands like Kraft, Nike, Gap, REI and Friskies have built mobile applications that offer their customers something of value. REI, for one, is offering snow reports to over 1800 resorts delivered to Apple iPhones, the iPod touch, and BlackBerry and mobile phones …
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Army of 15.5
The party and hangover have long been gone, but the bill is now due on Wacker Drive. According to Lewis Lazare: Leo Burnett agreed on Tuesday to pay the United States a whopping $15.5 million to settle a federal "whistleblower" civil lawsuit first filed under seal some 4½ years ago in U.S. District Court in Chicago. The lawsuit alleged the ad agency submitted false billing claims to the U.S. Army for work performed …
Talent Zoo Is Offering AdPulp Readers (The Ones Who Employ People) 25% Off
It's 2009 and that means new budgets. New budgets means hiring and hiring means running an ad on TalentZoo.com, at least in these quarters that's what it means. Thanks to the enlightened management team at Talent Zoo, you can now take 25% off the placement of a job ad or bundle of ads. All you have to do is use this code: ADPULP25 during the checkout process. Thank you Rick and Amy at Talent Zoo, thank you Friends …
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Think Bigger
'Tis the season for New Year's resolutions and forecasts. I'm not sure of their value, but I am sure they're practically unavoidable on the blahgs I read. Even Vinny Warren of The Escape Pod has one for us to consider. 2009 will mark a return to the basics of advertising in a big way. and i don't just mean in a there's-a-recession-we-have-to-sell-stuff way. I mean a refocusing on what advertising is supposed to do as …
Some Bands Are Mighty Lucky Today
I don't need any eSurance, but I bought this song on iTunes. I'd never heard of Cloud Cult until I saw this spot. And lord knows they'll never get on Atlanta radio. Count me as one of the folks who think commercials are a great way for bands to promote themselves in music's new world order. They have to eat, you know. …
Steffan Postaer Bought An Ad Here, Now It’s Your Turn
Steffan asked me if his ad buy would prevent us from covering him on the editorial side of the site. I said no, it wouldn't. Frankly, I don't live in that world of traditional advertising/editorial separation native to mainstream media. Nor does AdPulp. Some might fault me for it, and that's fine, but I like to write about my friends in the business and I'll continue to do so whether they run ads here or not. Does …
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Michael Arrington Doesn’t Even Own Any Pajamas
Aussie technologist, Elias Bizannes, wrote a fascinating piece on what makes Michael Arrington and his TechCrunch brand so damn popular and successful. image courtesy of Laughing Squid Others have told about Arrington's workaholic tendencies and drive. Bizannes breaks it down in the following manner: Arrington's background as a corporate lawyer and entrepreneur helped provide unprecedented access to Venture …
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