Mobile ad company Crisp Wireless has introduced a fixed placement unit for smartphones that keeps ads onscreen while a user scrolls up or down on a mobile Web page. The new "Adhesion" ads support rich media formats like expandable, tap-to-call and tap-to-video as well as the ability to share, close or save, or ad content via email or social networks, according to Online Media Daily. The fixed ads are designed to …
SCOTUS Decides To Open Up The Floodgates For Advertising
I wrote a couple of weeks ago about a pending Supreme Court Decision that would allow corporations and unions to spend more freely to influence political races. Well they decided in favor of the corporations and unions. Here's The Washington Post report: The Supreme Court threw out a 63-year-old law designed to restrain the influence of big business and unions on elections Thursday, ruling that corporations may spend …
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Drop And Give Me 20…Concepts, That Is
I suppose that even if you live and go to school in New York City, the world of advertising can seem like another world if you don't know anyone in it. To fix that, the One Club is holding its first "Creative Boot Camp" this week, open to students who attend one of the City University of New York (CUNY) schools. From the press release: Workshops will be led by some of the industry's leading creative names from worlds …
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Dear Rainmaker,
Here's an ad I found in my morning newsletter from the 4As that you might find interesting. FULL SERVICE AD AGENCY NEEDED! Professional services client spends $2 million on broadcast, and wants to make a serious commitment to tasteful creative AND national public relations. Senior PR specialist should be on staff and should have deep national contacts with major media outlets. Email your link and contact information …
Scan At Your Leisure
Magazines lost one quarter of their advertising pages in 2009. That's a pretty serious dent in the old revenue bucket. How will publishers reverse the trend in 2010? Stephanie Clifford of The New York Times reports that Esquire, for one, is looking to improve its editorial product via the use of integrated technology. Relying on the ubiquity of smart phones, Esquire is seeking to add a deeper digital dimension to …
Are Free Tunes Worth Watching Ads For?
The premise of FreeAllMusic.com is very simple: view an ad, download a song. The Atlanta Journal-Constitution reports: Richard Nailling, the company's CEO, has been selling the idea to advertisers and music labels, including Universal Music Group, one of the world's biggest music companies. Lionsgate Films, Warner Bros., LG and Zappos have signed up to advertise. So has Atlanta-based Coca-Cola Co., which intends to …
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You’re Creative, Yes, But You Also Have A Business To Run
Robert Bowen of Dead Wings Designs challenges freelancers to get out of their right brain in order to focus on non-creative, but essential, business tasks. In his Smashing Magazine article, "Creatively Handling the Admin Side of Freelancing," Bowen outlines five key areas of concern: Scheduling, Accounting, Correspondence, Client Relations, and Backups and Updates. Here's some of his advice on Scheduling: Ironically, …
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Largely Unrecognized, But Incredibly Famous Voices, Speak for Brands
Uncredited voiceovers can be lucrative gigs for famous actors and celebs. Which is sort of funny, because often times the voices go unrecognized. How many voices can you identify in the following presentation from Slate V? …
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