Agency: Wieden + Kennedy Agency: Bartle Bogle Hegarty/New York …
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The Google Is Coming. The Google Is Coming.
Google is coming to your city or a city near you, and when they arrive the Internet in said city is going to be extremely fast. According to Washington Post, by showcasing an ultra-fast broadband network, the company highlights its push for better consumer applications and shows support for the Obama administration's proposal to bring broadband Internet access to all U.S. homes. "We are not getting into the …
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Do You Look Good On Webcam? Then You Might Look Good To Playboy.
[via Larry Tolpin on Twitter] …
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In Some Retailer’s Eyes, You’re Not You, You’re A Data Point
George Orwell argues in 1984 that Big Brother is watching you. I've long held that in reality we are watching Big Brother, but I'm willing to concede we're watching each other. According to The Wall Street Journal, NEC Electronics Corp. has designed a method for digital signs to track the age, gender and number of pedestrians that walk by them, providing advertisers with a more accurate reading of the potential …
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Repurposing Materials Used In Out of Home Advertising
Billboard 2 Swag takes billboard vinyl and turns it into products that are ideal for promotions or retail programs. According to Brand Freak, the company is working with Los Angeles marketing agency, Midnight Oil Creative and its sibling production company LA Graphico, to make items from old movie billboards into wine bags, totes and eventually wallets, backpacks and other goodies. "For us, it's a sustainable …
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Plan To Move People
Bob Hoffman, a.k.a. The Ad Contrarian is at it again--the guy has a knack for stirring shit up. This time, he's saying account planning "needs to crawl away and die." Here's his first reason why: Strategy is too important to be left to the strategists. Advertising and brand strategy ought to be done by the smartest people at the agency. I don't care if their titles are art director, billing supervisor, or ceo. The …
No-Effing Way: Man Jumps From Brooklyn Bridge Into Huge, Barge-Top Peanut Butter Cup
Brian Morrissey over at Adfreak does a nice job of pointing out just how popular this kind of viral video is today. The no-effing-way YouTube genre is becoming old hat to marketers. It stretches back to Nike's "Touch of Gold" and includes such gems as Marc Ecko's "Still Free," Nike's Kobe Bryant jumps a car, Ray Ban's sunglasses catcher, and most recently, Nestlé's Shawn Johnson backflipping over a speeding bobsled. …
You’re Invited To Steve’s iPad
In advance of today's product announcement from Apple, Forbes spoke to some people in the ad biz to get their take on what the iPad means for marketers. Jeremy Lockhorn, director of emerging media at digital agency Razorfish, believes the iPad will enable richer interactive experiences. "When viewing an episode of TV's Mad Men, for example, consumers could tap on objects, such as Don Draper's hat, to get more …
