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Last week we took up game theory in this space. Today, with the help of Reuben Steiger, CEO of social media agency Millions of Us, we're looking at game mechanics, and the impact these mechanics can have on marketing. Writing in Ad Age, Steiger says: Today, the research on buying behavior is beginning to be reframed in terms of gaming mechanics. Game mechanics are the rules and rewards that make a particular game fun …

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Metrics is the word of the day in client conference rooms and digital agencies throughout the land. But digital isn't the only communications channel that's being measured, or not measured, as the case may be. While client-side marketers say that measurement, evaluation and accountability are critical to measuring the success of sponsorship and event marketing programs, 65 percent are not taking the necessary steps …

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I should be reading about Cannes and relaying said information here. After all, what kind of ad blogger am I? I think you know by now, I'm the ad blogger who doesn't give a shit about Cannes. Thankfully, there is a multitude of other ad-related things to care about. Doug Perlson, CEO of RealDirect, cares about small businesses optimizing their advertising opportunity via new developments in advertising …

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Bob Garfield returned to his old stomping grounds at Ad Age to weigh in on the Deepwater Horizon disaster. I submit that the level of public rage is a direct reflection of having been suckered by a Big Lie. (It also probably doesn't help naming off-shore drilling rigs things like "Deepwater Horizon," which sounds more like a retirement village or tropical drink.) Words matter. Images matter, and when you contaminate …

Continue Reading about We’re Addicted To Oil, It’s The Greedy, Dirty Dealers We Can Do Without →

Convinced there are not enough screens in the world, a company called Automated Media Services is set to introduce 3GTV at retail, in hopes that shoppers can be further swayed at the ever critical point of sale. One of the firm's advisers, Burt Manning, formerly of JWT, told The New York Times, "People are still watching television, but they're spread out among hundreds of channels and the Internet. The one place …

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[via WKE] Previously on AdPulp: When It Comes To Muscle Cars, U.S.A. Doesn't Tie UPDATE: …

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Like Victors & Spoils and Lab Rats before it, GiantHydra is a new kind of collaborative environment for creative professionals. Developed by Ignacio Oreamuno of ihaveanidea.org, the online community of creative professionals, or "Mass Collaboration Unit," is now ready for use by early adopter clients interested in tapping the power of the crowd (a word I don't see used in GiantHydra's presentation). Typically …

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Apple's new iPad is opening up some creative opportunities for early adopter brands, including media brands intent on delivering a more immersive experience for their readers/viewers. Pandora, for one, is working with Starbucks, Lexus, and Budweiser to develop new campaigns for their iPad app that will utilize the rich video, audio and interactive capabilities. Here's a look at some of the new Lexus creative. I'm …

Continue Reading about In-App Advertising For The iPad — Everyone’s Doing It →